Social media is a struggle.
Think about it. If you’re a reviewer, there is this expectation that you will have at least one social media page, more likely several, so that you can “compete.” Now I don’t mean that reviewing or reading or anything of the sort is a competition because it’s not. HOWEVER, stats matter, and those pages help to build yours up so despite the lack of a competition, you’re still competing for a space in the industry, to be considered for ARCs or promotional tours or even just readers to listen to what you have to say.
You may feel yourself struggling at times but most of us still manage to keep up with it to some degree. I manage 5 accounts for this blog alone, not counting personal pages, so let’s talk strategies.
How to Manage Multiple Social Media Accounts
Theses tips are based on my own experience and each person will have their own system that works best for them, but if you find yourself having difficulty, perhaps this post will help!
Pick a primary account
You probably already did this. It’s the platform that you’re on the most. Whether it’s Twitter or Instagram or Tumblr, settle on one that you want to focus on. It might change down the road and that’s totally fine.
Picking one platform to put more time in will give you something to focus on. It makes the whole idea of multiple accounts less overwhelming because you’re not trying to manage ALL of your pages at the same level.
Set aside time each day to interact with followers
Take some time every day, or every other, whatever your schedule allows, to check your social pages. Interact with any followers who may have commented on your post(s). If you do it in small focused chunks it won’t take over your day, and you can use it as a break from doing OTHER work.
One easy way to keep your pages active is to cross-post your blog content to your social pages. Often times you can automate this so that you don’t ever have to worry about it.
I personally like to use the applets from IFTTT because there are SO MANY and you can make your own to work for what you want. There are also plug-ins for WordPress if you use WP, but IFTTT works for WP, Blogger, and a ton of other websites and platforms.
Use Post Queues
Tumblr has a built-in queue but creating a stock of posts can help keep your pages active while you’re unable to (maybe you’re going on vacation, have a lot of work to get done, any reason to take you away from your pages). TweetDeck allows you to schedule Tweets out to post out as specific times. Buffer works with Twitter, Facebook pages, and Instagram and allows you to queue up to 10 posts for each platform to post on a set schedule. And Later works for Instagram and you can schedule up to 30 posts a month.
No one can be on social media all day, every day (even if it’s their job) but with a little time management and a few tricks, you can keep your pages running with minimal stress.